Lamborghini reaffirms earlier released information that its SUV concept will be unwrapped in the upcoming auto show in Beijing this April. The Italian car manufacturer explained that they will be showcasing the SUV in accordance with the preference of their market in China.
According to the general manager of the company for the Asia Pacific, the buyers in China prefer bigger rides. The executive also noted that the other brands with presence in China is also giving in to the specific needs of the market. This fact was recognized by other car marques like Bentley. Volkswagen will also be launching their SUV concept in Geneva next month and plans to launch this in 2014, a year ahead of Lamborghini’s roll out of the LM 002 successor.
The luxury car buyers in China will most likely accept the daring, new products from the European car manufacturers given their limited history with these brands. The strategy worked well for German brand Porsche which fielded the Cayenne which became the bestseller of the company, and makes up half of the sales of Porsche in China.
Experts forecast the jump in sales of SUVs in China by as much as 49% come 2015. This translates to around 265,200 vehicles. This projection is about thrice the expected global growth in the sales of SUVs.
SUVs are pretty popular in booming economies given the still developing network of roads. It is also a great opportunity for the carmaker to rake in some profits because of the higher sticker price. The best motivators for luxury car brands like Lamborghini, Maserati, and Bentley are profit and sales giving them the green light to do the once unthinkable SUV roll out for their respective brands. The consumers in China though are also waiting if the price is right.
